Old, safe wine habits die hard

Richard Wilson

Posted on May 01 2014

We are all creatures of habit to one degree or another, reaching for the same tried and tested bottles we’ve been enjoying for weeks or possibly months. Those familiar bottles remove the need to make that sometimes overwhelming choice about trying something new to drink. Old favourites are like good friends but sometimes it’s good to meet new people! When you join our Wine Club we can introduce you to new wines and hopefully help you to begin some beautiful new vinous relationships.

Old safe wine habits die hard“We love the varied nature of the selection, wines we wouldn’t normally choose, there have been some gems, flexibility to change our requirements and the frequency work for busy lives too”  says Helen in TW1


The flexible nature of our Wine Club allows you to be as adventurous or prescriptive as you desire and of course these preferences can be changed at any time or even as the seasons change. For example, you can ask to add in a few rosé when (not if!) the sun shines. We will relish taking you out of your comfort zone a little; beyond the tried and tested grape varieties. That said, you may be very certain about what you do or don’t like to drink when it comes to wine and that is just fine too. The sharper the brief we are given, the better the chance that you will love every bottle we select. In addition you can choose the frequency of your cases, monthly, bi-monthly, quarterly and when necessary you can choose to skip a month if you’re going away.


If you, as a Wine Club member, refer a friend to us who signs up for a minimum of 3 cases (at a minimum of £100 per case) then we’ll give you £50 to spend on your next Wine Club case.


Don’t forget we deliver all 12 bottle cases for free if you live or work locally – that’s in postcodes TW1, TW7, TW8, TW9, TW10, W4, W6 and W12. We can still arrange delivery outside these areas but there will be a £10 charge.

If you’d like to sign up or just to chat through the options then please contact your nearest store. For Chiswick email or call 020 8994 8184 and for Kew email or call 020 8940 4482.

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